Outreach Materials for Hurricane Season

ByNews Editor
satellite view of hurricane approaching coastal US

As another hurricane season is underway, understanding the real and rising risks of flooding in your area and how to protect yourselves from flood damages are incredibly important. Forty percent of all flood insurance claims are filed outside of high-risk flood zones, and 99% of all U.S. counties have been impacted by a flooding event since 1996.

We can’t control the weather, but we can prepare for it. Flood insurance helps lower the out of pocket damage costs, allowing you to rebuild your life and community faster.

This hurricane season, FEMA has rolled out a social media outreach campaign to promote the value of flood insurance across throughout the Coastal-Atlantic United States. This year’s campaign is centered on following your instincts to protect your nest, your home, and the life you have built. Reaching your communities where they are on social media can help encourage them to purchase an extra layer of protection this hurricane season, and beyond. We are asking you to please support the campaign and share these messages on your community’s Facebook, Twitter, LinkedIn, or other social media accounts!

Social media assets are available online at Agents.FloodSmart.gov/hurricaneseason-LI. Each message has a custom graphic and a message tailored to each platform’s content limits, encouraging the reader to act now, protect their nests, and learn more about what flood insurance policy is right for them.

Here are the FEMA YouTube links to the video ads:

Please join the conversation by using #HurricaneSeason. Visit Floodsmart.gov/hurricane-season/get-flood-insurance to learn more about this year’s campaign and how flood insurance can help protect your communities this hurricane season. Homeowners, renters, and business owners can all benefit from this extra layer of protection.

Reduce Flood Risk

As you work with property owners looking to make informed decisions around the actions they can take to lower their risk of flooding, Reduce Flood Risk can help. Developed by ASFPM with financial support from FEMA, this interactive website empowers people to protect themselves and their most valuable asset. 

To get started, people can go to ReduceFloodRisk.org, answer a series of five simple questions, and receive a detailed list of mitigation options recommended to reduce flood risk for their specific property type. The curated results can be filtered and sorted by key attributes, such as cost, complexity, and level of required maintenance.

In addition to its decision-support engine, ReduceFloodRisk.org features a variety of resources to help property owners and renters better understand flood risk, flood insurance, financial assistance options, and who to contact with any questions they have about flood mitigation. The site is completely free and users do not need to create an account to gain access to the resources.

As flooding and hurricane season ramps up, consider making ReduceFloodRisk a part of your efforts to raise awareness of flood mitigation options in your community.

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