NEWS

FloodSmart.gov is back

Apr 25, 2018 | News & Views

For
many years, FEMA’s FloodSmart.gov was an important resource on flood insurance
information for residents, business owners, floodplain managers and others.
While FEMA ended the national marketing campaign (FloodSmart) as of October
2016, they kept up the www.FloodSmart.gov
and www.Agents.FloodSmart.gov
website. Unfortunately, due to a security breach, they had to turn off access
to the website and visitors were directed to www.FEMA.gov/NFIP.

FEMA recently
re-introduced FloodSmart.gov with a new look and feel. Here’s what they had to
say:

The
new site takes the best from the interim FEMA.gov site, combined with internal
and social science research, website usage research, as well as government
regulations and best practices to develop an entirely new, streamlined and
customer-centric FloodSmart.gov.

The
new site is:

Modern,
Streamlined, Mobile-friendly;
Customer-centric
and follows customer entry-points and journeys;
Stronger
focus on information customers need at various points including purchase
and claims;
Calmer
with colors, fonts, and messaging that research shows encourages people to
stay longer and learn more.

Next
Steps:

The
FloodSmart.gov team is already at work on more enhancements to
FloodSmart.gov, which will include:

Agents
toolkits
Agents
social media assets
Agents
marketing tools
Map
change toolkits
Campaign-related
landing pages

Some
tools from the old FloodSmart.gov have been removed. This was necessary because
the old tools no longer met functionality or data security regulations. We’re
working on bringing even more functional tools to the site soon.

As
new ideas are generated and developed, we will release those in an agile manner
to constantly keep the site fresh, updated and enhanced.

If
you have any questions or comments, please contact Butch Kinerney (eugene.kinerney@fema.dhs.gov).

So,
if you removed the FloodSmart.gov link from your website or as a resource, put
it back on! Meanwhile, we will keep you updated as we hear about new
enhancements.

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