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Association of State Flood Plain Managers

Association of State Flood Plain Managers Association of State Flood Plain Managers
Association of State Flood Plain Managers
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What's New

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FloodSmart.gov is back
Wednesday, April 25, 2018

For many years, FEMA's FloodSmart.gov was an important resource on flood insurance information for residents, business owners, floodplain managers and others. While FEMA ended the national marketing campaign (FloodSmart) as of October 2016, they kept up the www.FloodSmart.gov and www.Agents.FloodSmart.gov website. Unfortunately, due to a security breach, they had to turn off access to the website and visitors were directed to www.FEMA.gov/NFIP.

FEMA recently re-introduced FloodSmart.gov with a new look and feel. Here’s what they had to say:

The new site takes the best from the interim FEMA.gov site, combined with internal and social science research, website usage research, as well as government regulations and best practices to develop an entirely new, streamlined and customer-centric FloodSmart.gov.

The new site is:

  • Modern, Streamlined, Mobile-friendly;
  • Customer-centric and follows customer entry-points and journeys;
  • Stronger focus on information customers need at various points including purchase and claims;
  • Calmer with colors, fonts, and messaging that research shows encourages people to stay longer and learn more.

Next Steps:

The FloodSmart.gov team is already at work on more enhancements to FloodSmart.gov, which will include:

  • Agents toolkits
  • Agents social media assets
  • Agents marketing tools
  • Map change toolkits
  • Campaign-related landing pages

Some tools from the old FloodSmart.gov have been removed. This was necessary because the old tools no longer met functionality or data security regulations. We're working on bringing even more functional tools to the site soon.

As new ideas are generated and developed, we will release those in an agile manner to constantly keep the site fresh, updated and enhanced.

If you have any questions or comments, please contact Butch Kinerney (eugene.kinerney@fema.dhs.gov).

So, if you removed the FloodSmart.gov link from your website or as a resource, put it back on! Meanwhile, we will keep you updated as we hear about new enhancements.






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